What does the visitor want for food on their visit to Scandinavia? How can we utilize the quality we have to find visitors who want a small-scale, personal stay in Sweden?
In order to get answers to these questions, we are now carrying out a project on food in combination with nature and culture. Thanks to Visit Upplands and Tillväxtverkets projects Augmented export We now get the chance to focus half a year on how we collaborate efficiently around packaging and collaborations externally and internally, how we market towards foreign target groups and how we highlight Swedish food as a travel guide.
We start February 27 with a meeting with the tourism entrepreneur Per Jobs, who talks about how he successfully developed fishing tourism on Gotland and in Lapland, and how he works with the food as part of the experience.
Fjärdhundraland is part of Visit Upplands and Tillväxtverkets projects Augmented export which is about developing new products for foreign visitors who want to experience Swedish nature and culture. Our part is specifically looking at developing experiences with food in combination with nature and culture.
In Fjärdhundraland, good experiences are gathered in a vibrant rural area with history, nature experiences and budding small business: cafes, residents, farm shops and much more! Lots of food crafts, nature, culture - all within an hour from Stockholm, Uppsala and Västerås. Fjordhundraland is developed by Fjärdhundraland ekonomisk förening. By collaborating, small companies and associations can make the power of building a long-term sustainable destination for qualitative rural tourism.