
{"id":3905,"date":"2017-02-11T19:06:14","date_gmt":"2017-02-11T18:06:14","guid":{"rendered":"http:\/\/www.fjardhundraland.se\/?p=3905"},"modified":"2026-02-05T13:43:01","modified_gmt":"2026-02-05T12:43:01","slug":"augmented-export","status":"publish","type":"post","link":"https:\/\/www.fjardhundraland.se\/en\/tourism-development\/2017\/augmented-export\/","title":{"rendered":"Augmented Export - about food, nature and culture"},"content":{"rendered":"<p><strong>What does the visitor want for food on their visit to Scandinavia? How can we utilize the quality we have to find visitors who want a small-scale, personal stay in Sweden?<\/strong><\/p>\n<p>In order to get answers to these questions, we are now carrying out a project on food in combination with nature and culture. Thanks to Visit Upplands and Tillv\u00e4xtverkets projects <em>Augmented export\u00a0<\/em>We now get the chance to focus half a year on how we collaborate efficiently around packaging and collaborations externally and internally, how we market towards foreign target groups and how we highlight Swedish food as a travel guide.<\/p>\n<p><a href=\"https:\/\/www.fjardhundraland.se\/en\/internal\/events\/om-att-paketera-for-utlandska-besokare-med-per-jobs\/\">We start <strong>February 27<\/strong><\/a> with a meeting with the tourism entrepreneur Per Jobs, who talks about how he successfully developed fishing tourism on Gotland and in Lapland, and how he works with the food as part of the experience.<\/p>\n<p>Questions? Contact Mats Thorburn, phone 0701-73 93 99, mats@fjardhundraland.se.<\/p>\n<p><a href=\"https:\/\/www.fjardhundraland.se\/en\/2016\/03\/kom-med\/\">Become a member - click here<\/a>!<\/p>\n<p>Fj\u00e4rdhundraland is part of Visit Upplands and Tillv\u00e4xtverkets projects <em>Augmented export <\/em>which is about developing new products for foreign visitors who want to experience Swedish nature and culture. Our part is specifically looking at developing experiences with food in combination with nature and culture.<\/p>\n<p><em>In Fj\u00e4rdhundraland, good experiences are gathered in a vibrant rural area with history, nature experiences and budding small business: cafes, residents, farm shops and much more! Lots of food crafts, nature, culture - all within an hour from Stockholm, Uppsala and V\u00e4ster\u00e5s. Fjordhundraland is developed by Fj\u00e4rdhundraland ekonomisk f\u00f6rening. By collaborating, small companies and associations can make the power of building a long-term sustainable destination for qualitative rural tourism.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Vad vill bes\u00f6karen ha f\u00f6r mat p\u00e5 bes\u00f6ket i Skandinavien? Hur ska kan vi utnyttja den kvalitet vi har f\u00f6r att hitta bes\u00f6kare som vill ha en sm\u00e5skalig, personlig vistelse i Sverige? F\u00f6r att f\u00e5 svar p\u00e5 de h\u00e4r fr\u00e5gorna genomf\u00f6r vi nu ett\u00a0projekt om mat i kombination med natur och kultur.\u00a0Tack vare Visit Upplands [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"Rank Math Uteslut fr\u00e5n Relevanssi index","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[240,353],"tags":[352,242,241],"class_list":{"0":"post-3905","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-turismutveckling","7":"category-aldre-inlagg","8":"tag-aldre-inlagg","9":"tag-tillvaxtverket","10":"tag-visit-uppland","11":"entry"},"acf":[],"visa":null,"geo_latitude":null,"geo_longitude":null,"jetpack_featured_media_url":"","featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Mats Thorburn","author_link":"https:\/\/www.fjardhundraland.se\/en\/author\/matst\/"},"jetpack-related-posts":[{"id":4786,"url":"https:\/\/www.fjardhundraland.se\/en\/press\/2020\/fjardhundraland-driving-forces-cooperation\/","url_meta":{"origin":3905,"position":0},"title":"Bay Dogs - driving forces and cooperation","author":"Mats Thorburn","date":"31 October 2020","format":false,"excerpt":"What is Fj\u00e4rdhundraland? Fj\u00e4rdhundraland is a rural destination in the area H\u00e5bo-Enk\u00f6ping-V\u00e4ster\u00e5s-Sala-Uppsala run by Fj\u00e4rdhundraland ekonomisk f\u00f6rening. Fj\u00e4rdhundraland has its origins in a Leader project 2009-2011 in Fj\u00e4rdhundrabygden. When it started, it was from scratch - very few businesses were working with visitors. But it quickly became clear that there was a...","rel":"","context":"In &quot;Press&quot;","block_context":{"text":"Press","link":"https:\/\/www.fjardhundraland.se\/en\/press\/"},"img":{"alt_text":"Fj\u00e4rdhundraland solnedg\u00e5ng","src":"https:\/\/i0.wp.com\/www.fjardhundraland.se\/wp-content\/uploads\/2017\/10\/fjardhundraland-solnedgang.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.fjardhundraland.se\/wp-content\/uploads\/2017\/10\/fjardhundraland-solnedgang.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.fjardhundraland.se\/wp-content\/uploads\/2017\/10\/fjardhundraland-solnedgang.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.fjardhundraland.se\/wp-content\/uploads\/2017\/10\/fjardhundraland-solnedgang.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.fjardhundraland.se\/wp-content\/uploads\/2017\/10\/fjardhundraland-solnedgang.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.fjardhundraland.se\/wp-content\/uploads\/2017\/10\/fjardhundraland-solnedgang.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":10641,"url":"https:\/\/www.fjardhundraland.se\/en\/inlay\/2022\/new-collaborations-on-local-food-in-uppland-2\/","url_meta":{"origin":3905,"position":1},"title":"New collaborations on locally produced food in Uppland","author":"Mats Thorburn","date":"13 June 2022","format":false,"excerpt":"Fj\u00e4rdhundraland ran the project New collaborations on locally produced food in Uppland. The partners are - in addition to Fj\u00e4rdhundraland - Smaka p\u00e5 V\u00e4stmanland, Bondens mat i Uppland and the REKO rings in Uppsala and Enk\u00f6ping. The project idea aimed to establish cooperation between several different networks of food producers. In the project, we conducted a network meeting for food artisans on...","rel":"","context":"In &quot;\u00c4ldre inl\u00e4gg&quot;","block_context":{"text":"\u00c4ldre inl\u00e4gg","link":"https:\/\/www.fjardhundraland.se\/en\/aged-deposits\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.fjardhundraland.se\/wp-content\/uploads\/2022\/06\/img-6445.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.fjardhundraland.se\/wp-content\/uploads\/2022\/06\/img-6445.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.fjardhundraland.se\/wp-content\/uploads\/2022\/06\/img-6445.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.fjardhundraland.se\/wp-content\/uploads\/2022\/06\/img-6445.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.fjardhundraland.se\/wp-content\/uploads\/2022\/06\/img-6445.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.fjardhundraland.se\/wp-content\/uploads\/2022\/06\/img-6445.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":31,"url":"https:\/\/www.fjardhundraland.se\/en\/externally\/2010\/welcome-to-fjardhundraland\/","url_meta":{"origin":3905,"position":2},"title":"Welcome to Fj\u00e4rdhundraland","author":"Mats Thorburn","date":"12 October 2010","format":false,"excerpt":"The medieval province Fj\u00e4drundaland is nowadays a part of Uppland, Sweden. Today we're working with a modern adaptation; Fj\u00e4rdhundraland. The countryside surrounding the muncipality Fj\u00e4rdhundra can offer you a visit to one of Sweden's oldest and most interesting historical regions - and a thriving entrepreneurial community waiting to serve you...","rel":"","context":"In &quot;\u00c4ldre inl\u00e4gg&quot;","block_context":{"text":"\u00c4ldre inl\u00e4gg","link":"https:\/\/www.fjardhundraland.se\/en\/aged-deposits\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6357,"url":"https:\/\/www.fjardhundraland.se\/en\/tourism-development\/2019\/tourism-in-the-fjardhundra-region\/","url_meta":{"origin":3905,"position":3},"title":"Tourism in Fj\u00e4rdhundrabygden","author":"Mats Thorburn","date":"1 October 2019","format":false,"excerpt":"Tourism in Fj\u00e4rdhundrabygden was a three-year Leader project (with the support of Leader Norra M\u00e4larstranden) aimed at promoting and developing rural tourism north of Enk\u00f6ping. Despite good conditions with beautiful nature, rich culture, good communications and many local food producers, the area was virtually unknown to visitors. The aim of the project was...","rel":"","context":"In &quot;Turismutveckling&quot;","block_context":{"text":"Turismutveckling","link":"https:\/\/www.fjardhundraland.se\/en\/tourism-development\/"},"img":{"alt_text":"Slutrapport Turism i Fj\u00e4rdhundrabygden","src":"https:\/\/i0.wp.com\/www.fjardhundraland.se\/wp-content\/uploads\/2019\/12\/slutrapportturism-i-fjardhundrabygden.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.fjardhundraland.se\/wp-content\/uploads\/2019\/12\/slutrapportturism-i-fjardhundrabygden.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.fjardhundraland.se\/wp-content\/uploads\/2019\/12\/slutrapportturism-i-fjardhundrabygden.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.fjardhundraland.se\/wp-content\/uploads\/2019\/12\/slutrapportturism-i-fjardhundrabygden.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.fjardhundraland.se\/wp-content\/uploads\/2019\/12\/slutrapportturism-i-fjardhundrabygden.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.fjardhundraland.se\/wp-content\/uploads\/2019\/12\/slutrapportturism-i-fjardhundrabygden.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":5897,"url":"https:\/\/www.fjardhundraland.se\/en\/tourism-development\/2019\/the-living-countryside\/","url_meta":{"origin":3905,"position":4},"title":"A Swedish Nature and Gastronomy Destination","author":"Mats Thorburn","date":"6 August 2019","format":false,"excerpt":"","rel":"","context":"In &quot;Turismutveckling&quot;","block_context":{"text":"Turismutveckling","link":"https:\/\/www.fjardhundraland.se\/en\/tourism-development\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.fjardhundraland.se\/wp-content\/uploads\/2019\/08\/stocc88d-fjacc88rdhundraland.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.fjardhundraland.se\/wp-content\/uploads\/2019\/08\/stocc88d-fjacc88rdhundraland.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.fjardhundraland.se\/wp-content\/uploads\/2019\/08\/stocc88d-fjacc88rdhundraland.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.fjardhundraland.se\/wp-content\/uploads\/2019\/08\/stocc88d-fjacc88rdhundraland.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.fjardhundraland.se\/wp-content\/uploads\/2019\/08\/stocc88d-fjacc88rdhundraland.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.fjardhundraland.se\/wp-content\/uploads\/2019\/08\/stocc88d-fjacc88rdhundraland.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":3022,"url":"https:\/\/www.fjardhundraland.se\/en\/externally\/2021\/come-join-become-a-member\/","url_meta":{"origin":3905,"position":5},"title":"Join Fjordhundraland!","author":"Mats Thorburn","date":"30 June 2021","format":false,"excerpt":"Do you want to help develop a destination for tomorrow's visitors? Since 2011, Fj\u00e4rdhundraland has been working to build a high-quality area for rural tourism in the area between Stockholm-Enk\u00f6ping-Str\u00e4ngn\u00e4s-V\u00e4ster\u00e5s-Sala-Uppsala. We highlight the small-scale and genuine in nature and countryside, close to the big city. Fj\u00e4rdhundraland is about getting out into the countryside, out into nature, out into the...","rel":"","context":"In &quot;Fj\u00e4rdhundraland externt&quot;","block_context":{"text":"Fj\u00e4rdhundraland externt","link":"https:\/\/www.fjardhundraland.se\/en\/externally\/"},"img":{"alt_text":"Fj\u00e4rdhundraland p\u00e5 marknad Smaka p\u00e5 enkoping","src":"https:\/\/i0.wp.com\/www.fjardhundraland.se\/wp-content\/uploads\/2016\/03\/Fjardhundraland-marknad-smaka-pa-enkoping.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.fjardhundraland.se\/wp-content\/uploads\/2016\/03\/Fjardhundraland-marknad-smaka-pa-enkoping.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.fjardhundraland.se\/wp-content\/uploads\/2016\/03\/Fjardhundraland-marknad-smaka-pa-enkoping.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.fjardhundraland.se\/wp-content\/uploads\/2016\/03\/Fjardhundraland-marknad-smaka-pa-enkoping.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.fjardhundraland.se\/wp-content\/uploads\/2016\/03\/Fjardhundraland-marknad-smaka-pa-enkoping.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.fjardhundraland.se\/wp-content\/uploads\/2016\/03\/Fjardhundraland-marknad-smaka-pa-enkoping.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.fjardhundraland.se\/en\/wp-json\/wp\/v2\/posts\/3905","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fjardhundraland.se\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fjardhundraland.se\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fjardhundraland.se\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fjardhundraland.se\/en\/wp-json\/wp\/v2\/comments?post=3905"}],"version-history":[{"count":1,"href":"https:\/\/www.fjardhundraland.se\/en\/wp-json\/wp\/v2\/posts\/3905\/revisions"}],"predecessor-version":[{"id":19628,"href":"https:\/\/www.fjardhundraland.se\/en\/wp-json\/wp\/v2\/posts\/3905\/revisions\/19628"}],"wp:attachment":[{"href":"https:\/\/www.fjardhundraland.se\/en\/wp-json\/wp\/v2\/media?parent=3905"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fjardhundraland.se\/en\/wp-json\/wp\/v2\/categories?post=3905"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fjardhundraland.se\/en\/wp-json\/wp\/v2\/tags?post=3905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}