{"id":17239,"date":"2026-09-01T16:42:00","date_gmt":"2026-09-01T14:42:00","guid":{"rendered":"https:\/\/www.fjardhundraland.se\/?p=17239"},"modified":"2026-09-08T11:43:56","modified_gmt":"2026-09-08T09:43:56","slug":"fjardhundralandsdag","status":"publish","type":"post","link":"https:\/\/www.fjardhundraland.se\/en\/turismutveckling\/2026\/fjardhundralandsdagen\/","title":{"rendered":"Fj\u00e4rdhundraland Tuesday, 2026"},"content":{"rendered":"

Welcome to a day about development! <\/strong><\/h2>\n\n\n\n
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Fj\u00e4rdhundraland Tuesday is a day dedicated to Fj\u00e4rdhundraland that brings together municipalities, regions, organizations, and small businesses. On Tuesday, October 20, we\u2019ll meet again at Ekolsund Castle, Enk\u00f6ping. This year, we\u2019d like your help in answering this question: How can we make a destination like Fj\u00e4rdhundraland\u2014consisting of a variety of small attractions\u2014interesting to international visitors?<\/p>\n<\/blockquote>\n\n\n\n

Fj\u00e4rdhundraland brings together small businesses and tourist attractions in the area west of Stockholm and in northern M\u00e4lardalen. Here, small, authentic tourist attractions are becoming increasingly concentrated in a vibrant rural landscape. More and more Swedes have discovered us, and there are millions of visitors who live within an hour\u2019s drive of us.<\/p>\n\n\n\n

This also means that all visitors coming to Stockholm and the M\u00e4lardalen region from outside the area\u2014from the rest of Sweden and from other countries\u2014have Fj\u00e4rdhundraland within easy reach. How can we ensure we welcome them properly?<\/p>\n\n\n\n

On this day, those of us with an interest in business, development issues, and the tourism industry will come together to discuss how we can continue to foster positive growth, with more visitors coming from farther away and staying longer.<\/p>\n\n\n\n

Vi bjuder in dig som har intresse f\u00f6r utvecklingsfr\u00e5gor, landsbygd eller turism \u2013 regioner, l\u00e4nsstyrelser, kommuner och organisationer, tillsammans med f\u00f6retag och organisationer inom bes\u00f6ksn\u00e4ringen. Syftet \u00e4r att skapa kontakter och id\u00e9er, \u00f6ver gr\u00e4nserna.<\/p>\n\n\n\n

We want to make a day that provides inspiration, knowledge and new contacts. Please recommend a colleague! <\/p>\n\n\n\n

Time: <\/strong>9 a.m.\u20133 p.m., Tuesday, October 20, 2026.
Place:<\/strong> Ekolsund Castle, Enk\u00f6ping<\/a>.<\/p>\n\n\n\n

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Notification<\/strong><\/h3>\n\n\n\n

Register by October 9 at the latest.<\/strong><\/p>\n\n\n\n

Sign up here.<\/a><\/strong> (Bokningen hanteras av H\u00f6gbergs buss men inneh\u00e5ller ingen resa.) Kostnad 495 kr inkl moms.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Registration for members of Fj\u00e4rdhundraland<\/h3>\n\n\n\n

Sign up here.<\/a><\/strong><\/p>\n\n\n\n

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Program<\/strong><\/h3>\n\n\n\n

Moderator: Elin Nyfjord.<\/p>\n\n\n\n

8:30<\/strong> Coffee, sandwich, registration<\/p>\n\n\n\n

9.00<\/strong> Welcome to Fj\u00e4rdhundraland<\/strong>
Elin Nyfjord and Thomas Bj\u00f6rk, Chair of Fj\u00e4rdhundraland.<\/p>\n\n\n\n

From Local to World-Class\u2014How Local Experiences Meet the International Traveler\u2019s Longing for Authenticity<\/strong>
Christina Steer, Head of Travel Trade, Visit Sweden<\/p>\n\n\n\n

Fj\u00e4rdhundraland<\/strong> \u2013 now and in the future <\/strong>
Mats Thorburn<\/p>\n\n\n\n

Tips till en destination som vill satsa p\u00e5 internationella g\u00e4ster<\/strong>
Angelika Wernersson, V\u00e4stmanland Tourism<\/p>\n\n\n\n

What does a DMC do, and why is a DMC needed?<\/strong>?
Jennie H\u00f6gberg & Emmy T\u00f6rne, H\u00f6gberg's Bus<\/p>\n\n\n\n

11:00 a.m. Group work with lunch<\/strong>
Magnus Berneklint & Emmy T\u00f6rne<\/p>\n\n\n\n

2:15 p.m. Ripples on the Water \u2013 <\/strong>How Sponsoring Local Development Benefits Everyone
The Savings Bank in Enk\u00f6ping.<\/p>\n\n\n\n

Gr\u00f6ns\u00f6\u00f6 Castle<\/strong>
Alexia von Ehrenheim.<\/p>\n\n\n\n

14.45<\/strong> Closing remarks, socializing, and coffee.<\/p>\n\n\n\n

Reservation for changes in the program<\/em>.<\/p>\n\n\n\n

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Practical information<\/strong><\/h3>\n\n\n\n

Target group<\/strong><\/h4>\n\n\n\n