Welcome to a day about development!
Fjärdhundraland Tuesday is a day dedicated to Fjärdhundraland that brings together municipalities, regions, organizations, and small businesses. On Tuesday, October 20, we’ll meet again at Ekolsund Castle, Enköping. This year, we’d like your help in answering this question: How can we make a destination like Fjärdhundraland—consisting of a variety of small attractions—interesting to international visitors?
Fjärdhundraland brings together small businesses and tourist attractions in the area west of Stockholm and in northern Mälardalen. Here, small, authentic tourist attractions are becoming increasingly concentrated in a vibrant rural landscape. More and more Swedes have discovered us, and there are millions of visitors who live within an hour’s drive of us.
This also means that all visitors coming to Stockholm and the Mälardalen region from outside the area—from the rest of Sweden and from other countries—have Fjärdhundraland within easy reach. How can we ensure we welcome them properly?
On this day, those of us with an interest in business, development issues, and the tourism industry will come together to discuss how we can continue to foster positive growth, with more visitors coming from farther away and staying longer.
We invite anyone interested in development issues, rural areas, or tourism—regions, county administrative boards, municipalities, and organizations—along with businesses and organizations in the tourism industry. The goal is to foster connections and generate ideas across borders.
We want to make a day that provides inspiration, knowledge and new contacts. Please recommend a colleague!
Time: 9 a.m.–3 p.m., Tuesday, October 20, 2026.
Place: Ekolsund Castle, Enköping.
Notification
Register by October 9 at the latest.
Sign up here. (The reservation is handled by Högbergs Buss but does not include transportation.) Cost: 495 SEK, including tax.
Registration for members of Fjärdhundraland
Program
Moderator: Elin Nyfjord.
8:30 Coffee, sandwich, registration
9.00 Welcome to Fjärdhundraland
Elin Nyfjord and Thomas Björk, Chair of Fjärdhundraland.
From Local to World-Class—How Local Experiences Meet the International Traveler’s Longing for Authenticity
Christina Steer, Head of Travel Trade, Visit Sweden
Fjärdhundraland – now and in the future
Mats Thorburn
Tips for a destination looking to attract international visitors
Angelika Wernersson, Västmanland Tourism
What does a DMC do, and why is a DMC needed??
Jennie Högberg & Emmy Törne, Högberg's Bus
11:00 a.m. Group work with lunch
Magnus Berneklint & Emmy Törne
2:15 p.m. Ripples on the Water – How Sponsoring Local Development Benefits Everyone
The Savings Bank in Enköping.
Grönsöö Castle
Alexia von Ehrenheim.
14.45 Closing remarks, socializing, and coffee.
Reservation for changes in the program.
Practical information
Target group
- Officials and elected representatives working in or interested in tourism, spatial planning, business and rural development.
- Tourism within Fjärdhundraland.
Place
Ekolsund Castle, Enköping.
Cost
495 SEK (including tax) per person, including meals and snacks.
Traveling by public transport
Bus 803 stops at the stop "Ekolsunds gård" and takes 25 minutes from Bålsta and 17 minutes from Enköping. 300 meters walk to Ekolsunds Wärdshus. To Enköping there are SJ trains and UL buses, to Bålsta there are SL commuter trains, SJ trains and UL buses.
Parking
Parking is available at Ekolsunds Wärdshus. Charging points for electric cars are available.
Organizer
Fjärdhundraland economic association.
More information
Program and content:
Eva Jerlinder,
Phone: 070-316 66 83
E-mail:
Reservation:
The Uppland Tour, Högberg's Bus
018-430 03 59
Venue and food:
Elin Nyfjord, Ekolsund Castle
Telephone: 073-531 20 53
E-mail:
Warm welcome!
Fjärdhundraland is a visitor area with members in ten municipalities in four counties: Uppsala, Stockholm, Södermanland and Västmanlands län. Fjärdhundraland won the 2019 Stora Turismpriset.
Co-financed by the European Union through Leader Mälardalen.
